Since our establishment in 2018, Lieutenant Marketing has offered email marketing services to small businesses.
Email marketing is a solution you should really think about if you’re searching for a low-cost and effective strategy to increase sales, entice new clients, and solidify client connections.
Email Marketing Options available for Small Businesses
The flexibility of email marketing services for small businesses is one of its major benefits. As most small firms don’t have monthly marketing expenditures in the five- or six-figure range, their investment in marketing campaigns must go a long way. Email campaigns are great tools for a variety of marketing goals, making them a great option for companies looking to expand. Typical goals include —
- Relationship development (discussing new product/application ideas, client loyalty programs, etc.)
- Generating leads and sales (appointment setting, reservation booking, online ordering, etc.)
- Providing expertise (offering “inside” knowledge and viewpoints on industrial challenges)
Expert list administration, which Lieutenant Marketing excels at, is a key component of enhancing the adaptability and outcomes of email marketing.
Maintaining the integrity of your mailing list requires updated email addresses and other information. List management also entails segmenting your mailing list to target your message to the specific requirements of each subscriber. Lists can be subdivided in the following ways:
- Consistent clients
- Prospects
- New visitors
- Customers of certain goods and services
- Consumers in specific geographic markets
Remember that your email message doesn’t need to be long to be effective, even though list segmentation requires developing additional sorts of content (don’t worry; we can do all of that for you). The subject line of some of our emails with the greatest conversion rates reads, “Schedule your appointment today before the promotion expires.”
Email Marketing Services We Provide for Small Businesses
Campaign managers, copywriters, site developers, programmers, and analysts make up Lieutenant Marketing’s full-time internal workforce of email marketing experts. We will create a campaign plan and content roadmap defining the broad idea and tactical execution for your email campaign. We work with you closely to learn about your marketing goals, offerings, consumers, and rivals.
Afterward, working together as much as you desire, we will oversee every aspect of the campaign. Work in particular includes:
Email Marketing Services We Provide for Small Businesses
Campaign managers, copywriters, site developers, programmers, and analysts make up Lieutenant Marketing’s full-time internal workforce of email marketing experts. We will create a campaign plan and content roadmap defining the broad idea and tactical execution for your email campaign. We work with you closely to learn about your marketing goals, offerings, consumers, and rivals.
Afterward, working together as much as you desire, we will oversee every aspect of the campaign. Work in particular includes:
- Management of mailing lists
- Analysis of the data and open campaign reporting
- Perpetual testing to boost conversions.
- Editing and producing content
- Design and development of responsive emails
- Deployment of email
Email marketing’s measurability is yet another excellent advantage. By tracking email delivery, how many were opened, click-throughs, conversions, and other crucial data collected, we can tell you just how well each email did.
And, with our ongoing campaign testing, results almost always improve as time goes on. Testing variables run the gamut — from offers to email subject lines to font style to images. Our testing methodologies combine industry best practices with our own system based on more than 5 years of experience in email marketing for small businesses.
Please get in touch with us right away or give us a call at 424-488-6461 to discuss our email marketing services for small businesses in more depth or to get a quotation.
