A broad view into how the consumer’s world influences marketers and provides opportunities for growth and expansion of commerce. 

Difference between consumers and marketers

How could anyone make others stand out with their natural behavior?

Date: 07/18/2022

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               elieve it or not, marketers and consumers have more in common than you’d think. One common trait is that they both like to keep up with what’s on the market. Products,  services, and promotions are among their interests. But one notable difference between them is how they view things. For example, a consumer picks up a fashion magazine and flips through its pages, looking at high-quality photographs, he or she notices the latest trends and products.

However, a marketer isn’t so much interested in the pretty pictures. He or she is interested more in the article written about a product. The “blog” if you will. A true marketer seeks the origin of the product, not where it’s made per se, but the origin of the idea behind it, and the process it requires to create it. When a marketer reads the blog/article, it’d be easier for him or her to find out the associated keywords, colors, and graphics with the product – or in some cases the service. Therefore, a marketer or a passionate individual about marketing, would study such profile, inspired by what is already available, and offer something that is not, something outside the box. This will lead the marketer push businesses/brands to solve more of consumers’ problems. 

The difference between consumers and marketers is that marketers understand the marketing strategy, brand awareness, and value offering. A marketer’s job is to target the consumer, create a marketing plan, and then execute that plan. A consumer is someone who will eventually buy and use the product or service.

Marketers use research to determine what products people want to buy, while consumers buy products that meet their needs.

Consumers and marketers play different roles in the business world. Consumers purchase products and services to meet their needs, while marketers use research to determine what products consumers want to buy. However, creative and innovative marketers can suggest to consumers what they want before they even know it themselves.

Developing new goods or services that cater to unmet consumer requirements is one strategy used by marketers. To find market gaps and develop goods that fill them, marketers use research and data analysis. For instance, Apple transformed the industry and made must-have devices when it released the iPod, iPhone, and iPad.

Marketers must take chances and explore novel approaches in order to stay competitive. Even if they haven’t been tried or tested, they experiment with new technology, marketing techniques, and goods. Taking prudent chances may position marketers for long-term success, even though not all risks are profitable.

Another strategy used by marketers is to create desire and excitement for a good or service. They employ a variety of marketing strategies to generate hype and anticipation for a new good or service, including social media campaigns, influencer marketing, and product teasers. Marketers may develop interest and demand for a product even before it is delivered by fostering a sense of anticipation and wants.
To develop goods and marketing strategies that attract to their target market, marketers must comprehend consumers, their buying habits and tastes. In order to understand the interests and desires of customers, businesses perform market research, but they also need to have a thorough grasp of consumer psychology and motives. This enables them in developing goods and marketing initiatives that appeal to and draw support from their target market.

For instance, Amazon has reshaped the retail sector with its cutting-edge tactics, such as its Amazon Prime membership program, which offers quick and free shipping, access to premium content, and savings on a small number of goods. To enhance the consumer experience, Amazon has also made technological investments in drones and artificial intelligence.

Marketers must be aware of societal concerns like sustainability and corporate social responsibility in addition to innovation and taking risks. Customers are becoming more aware of these problems and are more willing to support businesses that share their beliefs. To be relevant and competitive, marketers must be aware of these difficulties and modify their plans as necessary.

Although in the business sector customers and marketers play separate roles, inventive and creative marketers might propose to consumers what they want before they even realize it themselves. Marketers may grab consumers’ attention and set up their brands for long-term success by developing new items, creating anticipation, comprehending consumer behavior, taking risks, and being conscious of societal concerns.

Marketing has evolved from being a one-size-fits-all activity to a customized and personalized experience. Brands are now able to build campaigns that are more targeted to their audience.

Marketing for businesses/brands has also evolved, businesses have been able to focus on what they do best – building products and services that solve customer problems – while marketing operations are outsourced to agencies who specialize in targeting the right consumer; in other words, they have people with “marketer” mindsets.

At Lieutenant Marketing Co., we strive to think, behave and live like marketers; we’d like to offer our clients – the businesses that is – something others can’t nor envision within their scope of work. In order to market your products or services correctly, we research, audit, and study them to find out your niche, target consumers, and your opportunity to stand out by showing how you solve their problems. Many individuals misunderstand this; they believe you take pictures and post them online and you are marketing a business. On the contrary, you know as well as us that your competition does that already, if not better than you. The marketer(s) can look at your business from consumers’ and their own perspectives simultaneously, and give you the feedback you need rather than the things you’d like to hear; filling the gap between your business and potential customers. 

Updated 03-31-2023

Updated 08-18-2022


Apple. (n.d.). iPod. Retrieved March 31, 2023, from https://www.apple.com/ipod/

Apple. (n.d.). iPhone. Retrieved March 31, 2023, from https://www.apple.com/iphone/

Apple. (n.d.). iPad. Retrieved March 31, 2023, from https://www.apple.com/ipad/

Kotler, P., Armstrong, G., & Cunningham, P. (2005). Principles of Marketing (4th ed.). Pearson.

Amazon. (n.d.). Amazon Prime. Retrieved March 31, 2023, from https://www.amazon.com/amazonprime

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